What is a “white lie”?
Simply put it is an action of stretching the truth to an acceptable state. Acceptable enough means having something in common with the facts. The white lie is a great marketing strategy. The borderline between the actual lie and the truth is very very thin, and the whole thing is not a lie entirely. But it is not the truth either… All depends on the interpretation really. Like with Vida Nova and Onda Nova – the wines signed by Sir Cliff Richard. Indicating by his signature that they were created at his vinery, from the grapes grew on his vineyard, and he was the sole creator of this delicious beverage. Adega do Cantor is a perfect example of using a white lie strategy as a marketing tool. Not very successfully though, as it seems that the Birch family is thinking about selling the whole estate…
Continue reading “Adega do Cantor, Portugal – NOT ONLY Sir Cliff Richard vineyard.”